Remove 2017 Remove Adult education Remove Career services
article thumbnail

How to use marketing to engage program-switchers

EAB

Our survey found that nearly 25% of students had no plan to take an admissions test, and from 2017 to 2021, the number of domestic GRE test-takers dropped 44% and the number of domestic GMAT test takers decreased by 54%. Watch our webinar to learn how to optimize your lead generation efforts to recruit students year-round.