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New Report Shows Pandemic Negatively Impacted “Gen P’s” Interest in College

EAB

EAB’s new survey shows that 20 percent of students who indicate they will not enroll in college right after high school say their primary reason is that they believe college is not worth the cost, compared to just 8 percent who expressed this view in EAB’s 2019 survey.

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Are you prepared to recruit ‘Gen P’?

EAB

As illustrated in the chart below, 67% of participants in our 2019 survey had started researching colleges by the end of their sophomore year. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.

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Survey Examines College Enrollment Amid Post Pandemic Decline

Diverse: Issues in Higher Education

This is a sharp increase from pre-pandemic levels that showed 14 percent of students feeling this way in EAB’s 2019 survey. First generation and lower-income students were hit particularly hard. This is a sharp difference to 2019 when only 8 percent of students surveyed expressed this sentiment.