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To design microcredentials that meet student needs, follow these 3 steps

EAB

Rather than trying to build many types of microcredentials all at once, they focus on one specific application of the value of microcredentials. As a result of this change, they have seen more applicants for the traditional on-campus master’s program despite faculty fears that microcredential enrollment would cannibalize master’s enrollment.

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How to recruit specialized business students and grow non-MBA enrollment

EAB

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Do you participate in corporate partnerships?

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Is your digital front door open?

EAB

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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Why growing demand doesn’t guarantee success for cybersecurity programs

EAB

Cyberattacks and data breaches skyrocketed over the past two years— up 68% from 2020 to 2021 and another 14% from 2021 to 2022. Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. 2022, national data. 2019 – Oct.

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Understanding the basics of bot-generated leads

EAB

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. Further, if you’re testing multiple messages or images within your ads, click bots can skew test results, causing you to spend money in the wrong places. Here’s our step-by-step guide.

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Business candidates want personalized marketing from you—here’s how to do it well

EAB

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

As of Fall 2022, Latino students comprise 50.64% of all full-time undergraduates and 49.68% of all part-time undergraduates. We have a wonderful program called Pathways, where we do outreach to middle schools, high schools and community colleges, providing application clinics and parent academies,” says Dr. Leroy M. Dr. Janine E.

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