EAB

JULY 31, 2023

Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. Blogs Prospects are tired of your advertisements.

Adult education 52

Adult education Education University Students 52

EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. To many students, testing now feels like an unnecessary hurdle on the path to graduate school.

Students 52

Students Application Adult education Career counseling 52

EAB

JULY 20, 2023

Student Behavior Collaborative We’re Improving Student Behavior, Together Guided, peer-supported workshops to help district leaders create the conditions for positive student behavior in their schools. Sign up now to secure your seat for an upcoming cohort and get a head start on this critical issue. Limited seats available.

Collaboration 52

Collaboration Students Mental health Adult education 52

EAB

SEPTEMBER 20, 2023

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams. And today, adult learners make up 42% of total higher ed revenue.

Bursar 105

Bursar Financial aid Career counseling Scheduling 105

EAB

DECEMBER 7, 2022

An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Now, for the first since 2013, graduate enrollment has declined, according to National Student Clearinghouse projections. Students are also expressing more interest in online programs than they were pre-pandemic.

Adult education 52

Adult education University Instruction Teaching 52

EAB

DECEMBER 1, 2023

Infographic Meet Your New Graduate and Adult Learner Insights from EAB's Survey of 3,800+ Prospective Students The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031.

Adult education 52

Adult education Community college Education University 52

EAB

JANUARY 17, 2023

Cyberattacks and data breaches skyrocketed over the past two years— up 68% from 2020 to 2021 and another 14% from 2021 to 2022. However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. Student interest mirrors this demand, as indicated by program completions.

Success 52

Success Adult education Curriculum Education 52

EAB

JANUARY 30, 2023

Surveyed adult learners consistently identify student support services as an important factor when making an enrollment decision. But as my colleague Ed Venit described , student success efforts for graduate students and other adult learner populations often lag behind those at the undergraduate level.

Adult education 52

Adult education Mental health Graduate student success Student success 52

EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Improve your adult-serving program's lead conversion rate Finally, bot leads are challenging and time consuming to root out if your team takes on the task of sorting through all your leads. How prevalent are bot leads?

Adult education 52

Adult education Application Higher education Education 52

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. There are many approaches you can take when using student data to personalize your institutional marketing.

Adult education 52

Adult education Application Access Accessibility 52

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education 52

Adult education Placement Application Access 52

EAB

APRIL 13, 2023

However, after a bump during the pandemic, enrollments declined in 2022, which now leaves many enrollment leaders in unknown territory when it comes to setting enrollment goals. And graduate students are taking complex, non-linear, and stealth journeys to enrollment. While priorities haven’t changed, enrollment targets have increased.

Adult education 52

Adult education Success Retention Accessibility 52

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. EAB has developed a series of workshops to help embed Dynamic Strategy within your institution and develop a unique student value proposition.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

AUGUST 9, 2023

Research from the United States Department of Education shows 1.2 million fewer tradit ional - aged (18 - 24) college students in 2022 from 2019. Interested in the Rising Higher Education Leaders Fellowship? Learn more about the program and future cohorts.

Education 98

Education Higher education University Facilitation 98

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Adult education 52

Adult education Faculty Application Administration 52

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Yield is also a year-round problem at the graduate level, with many programs admitting students for multiple start dates.

Financial aid 52

Financial aid Faculty Communication Adult education 52

EAB

OCTOBER 25, 2022

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Step 1: Understand your students and your goals. October 17, 2022.

Teaching 52

Teaching Higher education Students Adult education 52

EAB

NOVEMBER 7, 2022

In just a five-year period, from 2010 to 2015, the number of first-year law students decreased by more than 29%. Then, from 2015 to 2020, the number of first-year law students increased by 3%. For the 2022 cycle, law school applications are down. In the last 20 years, law school enrollment has been anything but consistent.

Application 52

Application Teaching Equity Higher education 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you. Translating insights into increased campaign performance.

Teaching 52

Teaching Database Application Communication 52

EAB

OCTOBER 14, 2022

And undergraduate enrollment—our pool of future graduate students—declined 12.4 To be more student-centric during program development, consider the following questions: What is the program’s market viability? YOUR FUTURE GRADUATE STUDENTS WILL BE INCREASINGLY HARD TO FIND—HERE'S WHY. Student Success and Retention.

Graduate student success 52

Graduate student success Financial aid Retention Student success 52

EAB

NOVEMBER 14, 2022

And faculty may, rightfully, be concerned that expanding the size of their classes could negatively impact student experience or lead your institution to enroll students who do not meet a certain academic standard. Program and Student Variety. According to NSC projections, total graduate enrollment fell 1% in fall 2022.

Retention 52

Retention Faculty Teaching Facilitation 52

EAB

NOVEMBER 15, 2022

Social media can be helpful if you’re trying to build awareness with a new audience segment, but if your goal is to find students who intend to take immediate steps toward enrolling, you should look at channels and strategies that provide more immediate opportunity. Fiscal Year 2022. November 14, 2022. November 9, 2022.

Application 52

Application Teaching Equity Adult education 52

EAB

NOVEMBER 9, 2022

Teach Python and SQL to Prepare Students for Today’s Jobs. Offer Coursework in Fast-Growing Languages Like Go and Swift to Prepare Students for Tomorrow’s Jobs. November 7, 2022. How One Institution Created a Blueprint for Improving Student Equity Across Campus. October 26, 2022. October 25, 2022.

Database 52

Database Teaching Mentoring Equity 52

Catherine Cronin

APRIL 21, 2022

This is the first blog post for ‘Just Knowledge’, my GO-GN Fellowship 2022 research project. Green Sod Ireland works with local communities, raising awareness of the health, educational, social, economic and environmental benefits of caring for the land and its biodiversity.” Just Knowledge project and the GO-GN network.

Equity 52

Equity Higher education Adult education Curriculum 52

EAB

APRIL 17, 2023

Here Are Four Tips Health care administration programs are increasingly attractive to both students and employers. As more schools will likely develop and offer health care administration programs due to high student demand , zeroing in on the core components of a high-value degree will be essential. on campus, online, hybrid).

Administration 52

Administration Administration Placement Scheduling 52

EAB

JANUARY 1, 2024

. --> 0 % of presidents, provosts, and VPEMs EAB surveyed in 2022 said they increased program offerings in the last year. --> --> 0 % 18% of presidents, provosts, and VPEMs decreased the number of graduate and adult-serving programs in their portfolio. --> Webinar: crafting competitive graduate and adult-serving programs 1.

Faculty 52

Faculty Teaching Facilitation Career services 52

EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. Headlines about student debt and poor student outcomes have prompted federal attention.

Title IV 52

Title IV Compliance University Retention 52

EAB

SEPTEMBER 22, 2023

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Stealth shopping behaviors increased 300% from 2012 to 2022. But why does it seem so hard to find them?

Application 52

Application International student Higher education Adult education 52

EAB

AUGUST 1, 2023

For instance, we found that 42% of surveyed graduate leaders faced increased enrollment goals in 2022, yet only 39% are on track to meet those goals. At the same time, one hundred percent of surveyed university presidents and provosts identified graduate and adult learner enrollment as a strong or moderate priority.

Success 52

Success Graduate student success Faculty Student success 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community college 52

Community college Communication Application Student success 52

COE

JUNE 9, 2023

Rob Gregg, VUB Director at Pensacola College These events are the intro for the Memorial Day weekend rite of placing flags on the markers of more than 40,000 veterans and family members buried in the memorial cemetery, said Jeff Detrick , interim director of adult educational services for the Center for Academic Enrichment and Outreach at UNLV.

Student loans 98

Student loans Administration Administration University 98