EAB

JUNE 8, 2023

Adult Learner Marketing Get the latest insights in adult education. While past research indicates 60% to 70% of all job openings are posted online, and between 80% to 90% of postings requiring applicants with a bachelor’s degree are posted online, “white-collar” office and STEM jobs account for the majority of these postings.

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EAB

OCTOBER 3, 2023

Avoid these mistakes New research from our Professional and Adult Education Advisory Services identifies a few barriers to growing microcredential programs: Low student awareness: Many students are not familiar with digital credential programs—and even those aware of these offerings often don’t know where to start.

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EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

MARCH 31, 2023

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants. Watch the webinar Get more insights Why two thirds of graduate enrollment leaders may leave their jobs February 17, 2023 Is your digital front door open?

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

NOVEMBER 10, 2023

Learn more Get more insights 5 career services to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families. Try these 4 strategies.

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EAB

JULY 18, 2023

For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. April 24, 2023 Looking to Grow Your Health Care Administration Program?

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EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. July 28, 2023 Didn’t meet your graduate enrollment goals? This is a challenge I felt acutely in my previous role as a higher ed CMO. Here’s what they shared. Here’s what to do next.

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EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. July 28, 2023 Didn’t meet your graduate enrollment goals?

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EAB

JANUARY 19, 2023

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. Further, if you’re testing multiple messages or images within your ads, click bots can skew test results, causing you to spend money in the wrong places.

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EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 6, 2022.

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EAB

NOVEMBER 6, 2023

Get the report Get more insights Survey Highlights What Matters Most to Adult Learners October 24, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

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EAB

OCTOBER 19, 2023

Download the report Get more insights Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences. July 31, 2023 How can you better support adult learners who are parents or guardians? Here’s what they shared. Here’s what to do next.

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EAB

AUGUST 15, 2023

Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages. Speak to an expert about your program’s webpage Get more insights 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 How can you better support adult learners who are parents or guardians?

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EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities. Explore the resources today.

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EAB

OCTOBER 24, 2023

Podcast Survey Highlights What Matters Most to Adult Learners Episode 170. October 24, 2023. This is a biannual survey that the team prepares for current and prospective graduate, online, and adult learners. The data for the survey was collected this year between May and June of 2023. And that's up now in our 2023 survey.

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