EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

Mental health 59

Mental health Online learning Students Career services 59

EAB

JANUARY 30, 2023

But as my colleague Ed Venit described , student success efforts for graduate students and other adult learner populations often lag behind those at the undergraduate level. Get to know your future adult learner population.

Adult education 52

Adult education Mental health Graduate student success Student success 52

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

AUGUST 1, 2023

Regardless, they should be cross-functional and made up of individuals from across the institution who are both stakeholders and decision-makers in graduate enrollment and graduate student success. Without these elements, a graduate enrollment management plan may lack the necessary information to be truly successful.

Success 52

Success Graduate student success Faculty Student success 52