4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
For some schools, this reintegration was a way to leverage shared administrative services and thereby cut costs and make up revenue gaps from declines in undergraduate enrollment. By 2031, Gen Z will be 60% of the adult learner market. Mental health challenges among Gen Z students have been well documented.
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