EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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Bursar Financial aid Career counseling Scheduling 105

EAB

DECEMBER 1, 2023

Infographic Meet Your New Graduate and Adult Learner Insights from EAB's Survey of 3,800+ Prospective Students The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031.

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Adult education Community college Education University 52

EAB

APRIL 25, 2023

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

DECEMBER 27, 2023

Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing. By 2031, Gen Z will be 60% of the adult learner market. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

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Mental health Online learning Students Career services 59

EAB

AUGUST 15, 2023

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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