EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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Bursar Financial aid Career counseling Scheduling 105

EAB

APRIL 25, 2023

One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.” Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. And perhaps nothing is more synonymous with Gen Z than TikTok.

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EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. By 2031, Gen Z will be 60% of the adult learner market.

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Mental health Online learning Students Career services 59

EAB

AUGUST 15, 2023

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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