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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing. By 2031, Gen Z will be 60% of the adult learner market. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.