4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing. By 2031, Gen Z will be 60% of the adult learner market. Mental health challenges among Gen Z students have been well documented.
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