4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing.
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