Remove 2031 Remove Adult education Remove Student success
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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar 105
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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing. By 2031, Gen Z will be 60% of the adult learner market. Mental health challenges among Gen Z students have been well documented.