EAB

DECEMBER 1, 2023

Infographic Meet Your New Graduate and Adult Learner Insights from EAB's Survey of 3,800+ Prospective Students The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031.

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Adult education Community college Education University 52

EAB

SEPTEMBER 20, 2023

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Adult learners are diverse because adults are diverse. Listen to the podcast: are you treating student-parents as a liability or asset?

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Bursar Financial aid Career counseling Scheduling 105

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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Mental health Online learning Students Career services 59

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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Adult education Faculty Application Administration 52

EAB

AUGUST 15, 2023

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). Are your webpages meeting adult learners’ needs?

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Financial aid Scholarship Access Accessibility 52