EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar 105

Bursar Financial aid Career counseling Scheduling 105

EAB

APRIL 25, 2023

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Adult education 52

Adult education Faculty Application Administration 52

EAB

DECEMBER 27, 2023

Marketing messages focused on support make a difference In 2024, Gen Z will account for 31% of the total adult learner market—and growing. By 2031, Gen Z will be 60% of the adult learner market. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

Mental health 59

Mental health Online learning Students Career services 59

EAB

AUGUST 15, 2023

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). July 28, 2023 Didn’t meet your graduate enrollment goals?

Financial aid 52

Financial aid Scholarship Access Accessibility 52