EAB

SEPTEMBER 20, 2023

Learn more Get more insights Adult learners’ application behavior is changing—here’s how September 11, 2023 The top 5 ways prospective graduate and adult learners are finding your programs September 7, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements.

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Bursar Financial aid Career counseling Scheduling 105

EAB

DECEMBER 14, 2023

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. First, it’s sometimes unclear how to best nurture adult and graduate students to application. By 2031, about 60% of adult learners will be Gen Z. Out-of-industry strategies like gamification can engage leads effectively.

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Application Facilitation Career services Success 52

EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. By 2031, Gen Z will be 60% of the adult learner market.

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Mental health Online learning Students Career services 59

EAB

APRIL 25, 2023

Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. Gen Z currently accounts for about 31% of the total adult learner market, but by 2031, 60% of adult learners will be part of Gen Z. And perhaps nothing is more synonymous with Gen Z than TikTok.

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EAB

AUGUST 15, 2023

EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages. Gen Z undergrads are searching for graduate programs that fit our needs, and this search often begins with your webpages.

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Financial aid Scholarship Access Accessibility 52

EAB

SEPTEMBER 7, 2023

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. International students and students interested in legal education programs (JD, LLM) spend the most time researching programs, perhaps because of the additional application requirements these students face.

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