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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. By 2031, Gen Z will be 60% of the adult learner market.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. For instance, gamification is an out-of-industry tactic that my team adopted by creating a unique landing page and career quiz experience for students using Appily Advance. By 2031, about 60% of adult learners will be Gen Z.