Remove 2031 Remove Application Remove Communication
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Adult learners: Who they are & what they want from college

EAB

Given this cost-consciousness, it’s critical that leaders of adult-serving programs clearly communicate information about tuition, fees, and financial aid and scholarship opportunities. These students may also face financial impediments from their prior higher ed experience, such as student loan debt or lingering bursar holds.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. By 2031, Gen Z will be 60% of the adult learner market.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. First, it’s sometimes unclear how to best nurture adult and graduate students to application. By 2031, about 60% of adult learners will be Gen Z. Out-of-industry strategies like gamification can engage leads effectively.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. International students and students interested in legal education programs (JD, LLM) spend the most time researching programs, perhaps because of the additional application requirements these students face. Struggling to recruit adult learners?