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Adult learners: Who they are & what they want from college

EAB

In our 2023 survey of adult learners , respondents identified financial aid, scholarships, and cost of attendance among the top factors they consider when making an enrollment decision. Here's how to improve student success for adult learner populations Finances: Adult learners tend to be cost-conscious.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). In my search for advanced degrees, nothing has concerned me more than the cost of graduate programs—especially when I can't seem to find any scholarship opportunities or proof of return on investment.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. Gen Z currently accounts for about 31% of the total adult learner market, but by 2031, 60% of adult learners will be part of Gen Z. And are discounts or scholarships advertised?

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. International students and students interested in legal education programs (JD, LLM) spend the most time researching programs, perhaps because of the additional application requirements these students face.