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Adult learners: Who they are & what they want from college

EAB

Here's how to improve student success for adult learner populations Finances: Adult learners tend to be cost-conscious. In our 2023 survey of adult learners , respondents identified financial aid, scholarships, and cost of attendance among the top factors they consider when making an enrollment decision.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. Recommended Resource Innovate your lead generation strategy with our insights into gamification Read our blog that shares one successful approach. By 2031, about 60% of adult learners will be Gen Z.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. By 2031, Gen Z will be 60% of the adult learner market.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). Additionally, promoting specific career outcomes (such as examples of graduates' employers and salaries) and including testimonials of alumni success stories can really help me picture the benefits of a graduate education.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. Gen Z currently accounts for about 31% of the total adult learner market, but by 2031, 60% of adult learners will be part of Gen Z. And perhaps nothing is more synonymous with Gen Z than TikTok.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. International students and students interested in legal education programs (JD, LLM) spend the most time researching programs, perhaps because of the additional application requirements these students face. Organic social media can change that.