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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. By 2031, Gen Z will be 60% of the adult learner market. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs.

Mental health 59
Mental health Online learning Students Career services 59
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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

DECEMBER 14, 2023

By 2031, about 60% of adult learners will be Gen Z. Since Gen Z are digital natives, they expect much more from digital communication than millennials. Recommended Resource Build a wide array of lead generation sources Complete our toolkit to determine if you are using your lead sources to their fullest extent.

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Application Facilitation Career services Success 52
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