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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

By 2031, Gen Z will be 60% of the adult learner market. Schools that highlight support services—including mental health resources and career services —in their recruitment outreach will gain an advantage, especially with younger applicants. Mental health challenges among Gen Z students have been well documented.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

By 2031, about 60% of adult learners will be Gen Z. Recommended Resource Build a wide array of lead generation sources Complete our toolkit to determine if you are using your lead sources to their fullest extent. Gen Z has research habits distinct from millennials.