4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., By 2031, Gen Z will be 60% of the adult learner market. Accelerated expansion of graduate credit-bearing, non-credit, and microcredential programs—and related PCO innovations.
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