4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
Accelerated expansion of graduate credit-bearing, non-credit, and microcredential programs—and related PCO innovations. PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., By 2031, Gen Z will be 60% of the adult learner market.
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