4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. Thirty-nine percent of the enrollment leaders we surveyed said that students’ use of AI has made it harder to get an accurate read of their abilities.
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