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Adult learners: Who they are & what they want from college

EAB

In our 2023 survey of adult learners , respondents identified financial aid, scholarships, and cost of attendance among the top factors they consider when making an enrollment decision. Here's how to improve student success for adult learner populations Finances: Adult learners tend to be cost-conscious.

Bursar 105
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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. Ensure information about tuition, fees, financial aid, and scholarships is readily available across your website. By 2024, 31% of the adult learner market will be Gen Z. Your website provides an important first impression.