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Adult learners: Who they are & what they want from college

EAB

Here's how to improve student success for adult learner populations Finances: Adult learners tend to be cost-conscious. Given this cost-consciousness, it’s critical that leaders of adult-serving programs clearly communicate information about tuition, fees, and financial aid and scholarship opportunities.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. Recommended Resource Innovate your lead generation strategy with our insights into gamification Read our blog that shares one successful approach. By 2031, about 60% of adult learners will be Gen Z.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. By 2031, Gen Z will be 60% of the adult learner market. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. Start by auditing your emails Our Adult Learner Recruitment experts expect email to play an increasingly important role in communication in the years to come. By 2024, 31% of the adult learner market will be Gen Z. Struggling to recruit adult learners?