article thumbnail

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

By 2031, Gen Z will be 60% of the adult learner market. Tips to improve your recruitment emails Predictions for 2024: Marketing and enrollment teams will shift resources from “speed to lead” outbound calls to content creation and multi-channel outreach in support of longer, more dynamic, and more responsive student journeys.

article thumbnail

Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

By 2031, about 60% of adult learners will be Gen Z. Recommended Resource Build a wide array of lead generation sources Complete our toolkit to determine if you are using your lead sources to their fullest extent. Gen Z has research habits distinct from millennials.