4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
By 2031, Gen Z will be 60% of the adult learner market. Mental health challenges among Gen Z students have been well documented. Marketers will need to understand mental health drivers and message that in student outreach. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs.
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