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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. Recommended Resource Innovate your lead generation strategy with our insights into gamification Read our blog that shares one successful approach. By 2031, about 60% of adult learners will be Gen Z.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

By 2031, Gen Z will be 60% of the adult learner market. Why we should be talking more about graduate student success In particular, our surveys of graduate and adult learners also indicate students prioritize online support services when making enrollment decisions.