4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
Tips to improve your recruitment emails Predictions for 2024: Marketing and enrollment teams will shift resources from “speed to lead” outbound calls to content creation and multi-channel outreach in support of longer, more dynamic, and more responsive student journeys. By 2031, Gen Z will be 60% of the adult learner market.
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