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Adult learners: Who they are & what they want from college

EAB

Here's how to improve student success for adult learner populations Finances: Adult learners tend to be cost-conscious. In our 2023 survey of adult learners , respondents identified financial aid, scholarships, and cost of attendance among the top factors they consider when making an enrollment decision.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). In my search for advanced degrees, nothing has concerned me more than the cost of graduate programs—especially when I can't seem to find any scholarship opportunities or proof of return on investment.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. Ensure information about tuition, fees, financial aid, and scholarships is readily available across your website. July 31, 2023 Increasing adult learners’ success: Retention and belonging July 26, 2023 Didn’t meet your graduate enrollment goals?

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Gen Z currently accounts for about 31% of the total adult learner market, but by 2031, 60% of adult learners will be part of Gen Z. And are discounts or scholarships advertised? And perhaps nothing is more synonymous with Gen Z than TikTok. Is the program tuition readily available? Are student outcomes shared (e.g.,