Access, Adult education and Application

Adult learners’ application behavior is changing—here’s how

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

Application

Application Financial aid Scholarship Communication

2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Partnering with high schools that serve predominantly Latino students reinforces accessibility. It enrolls roughly 43% first-generation Latino students.

Retention

Retention Facilitation Faculty First generation

How to recruit specialized business students and grow non-MBA enrollment

EAB

DECEMBER 20, 2022

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Do you participate in corporate partnerships?

Application

Application Students Adult education Career counseling

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar

Bursar Financial aid Career counseling Scheduling

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

Financial aid

Financial aid Communication Faculty Adult education

Is your digital front door open?

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education

Adult education Placement Application Access

Business candidates want personalized marketing from you—here’s how to do it well

EAB

MARCH 31, 2023

While corporations having access to consumers’ personal information sounds scary, some of this same information is used by businesses to curate our experiences with them.

Adult education

Adult education Application Access Accessibility

Why growing demand doesn’t guarantee success for cybersecurity programs

EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 7, 2022.

Success

Success Adult education Curriculum Education

Here’s how to engage your alumni and facilitate lifelong learning

EAB

OCTOBER 19, 2023

Harvard alumni also have free access to select workshops and online learning opportunities (current opportunities include digital health or managing happiness workshops). Additionally, Harvard University alumni are allowed to apply for a Library Borrowing Card at no charge, giving alumni on-site access to the library.

Facilitation

Facilitation Database Access Accessibility

Our New Staffing Model Playbook for Higher Ed CMOs

EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Consider tapping into external resources to achieve scale, access specialized expertise, elevate your prospects’ digital experience, or when you can’t insource or scale work easily.

Application

Application Success Access Accessibility

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Mental health

Mental health Higher education Adult education Retention

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

AUGUST 15, 2023

Tip 2: Make the information we’re looking for easily accessible on program webpages Right now, almost 75% of prospective adult learners turn to graduate program webpages for information, and Gen Z is the most connected generation yet. The fewer clicks it takes to get to these essential pages, the better.

Financial aid

Financial aid Scholarship Access Accessibility

5 career services to support your professional and adult learners

EAB

NOVEMBER 6, 2023

Syracuse University advertises access to the Beyond Graduate School platform, which provides graduate students with modules to learn how to leverage their education. The 50 most in-demand skills for graduates of your master's programs 5.

Career services

Career services Academic advisor Placement Facilitation

Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

It's only after researching programs and admissions requirements that adult learners begin to research things like general information about the school, classes, or even faculty research interests. This is suggesting that future adult learners will also rely on emails more heavily. BD: Thanks, Todd. That's such helpful information.

Financial aid

Financial aid Scholarship Communication International student

Student Success Central

Adult learners’ application behavior is changing—here’s how

2023 Seal of Excelencia

Trending Sources

How to recruit specialized business students and grow non-MBA enrollment

Adult learners: Who they are & what they want from college

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Is your digital front door open?

Business candidates want personalized marketing from you—here’s how to do it well

Why growing demand doesn’t guarantee success for cybersecurity programs

Here’s how to engage your alumni and facilitate lifelong learning

Our New Staffing Model Playbook for Higher Ed CMOs

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

5 career services to support your professional and adult learners

Survey Highlights What Matters Most to Adult Learners

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