EAB

DECEMBER 20, 2022

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Do you participate in corporate partnerships?

Students 52

Students Application Adult education Career counseling 52

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

Financial aid 52

Financial aid Communication Adult education Faculty 52

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education 52

Adult education Placement Application Access 52

EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 7, 2022.

Success 52

Success Adult education Curriculum Education 52

EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. And those that do use AI on a one-off basis most often use AI tools to write or edit marketing copy.

Mental health 59

Mental health Online learning Students Career services 59

EAB

JUNE 8, 2023

Adult Learner Marketing Get the latest insights in adult education. While past research indicates 60% to 70% of all job openings are posted online, and between 80% to 90% of postings requiring applicants with a bachelor’s degree are posted online, “white-collar” office and STEM jobs account for the majority of these postings.

Adult education 52

Adult education Success Application Faculty 52

EAB

MARCH 31, 2023

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants.

Adult education 52

Adult education Application Access Accessibility 52

EAB

JANUARY 19, 2023

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. Further, if you’re testing multiple messages or images within your ads, click bots can skew test results, causing you to spend money in the wrong places.

Adult education 52

Adult education Application Higher education Education 52

EAB

OCTOBER 3, 2023

Avoid these mistakes New research from our Professional and Adult Education Advisory Services identifies a few barriers to growing microcredential programs: Low student awareness: Many students are not familiar with digital credential programs—and even those aware of these offerings often don’t know where to start.

International student 52

International student Adult education Students Scheduling 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Application Communication Facilitation Career services 52

EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.

Application 52

Application Teaching Equity Adult education 52

EAB

NOVEMBER 7, 2022

For the 2022 cycle, law school applications are down. Even more notably, applications from diverse and high-scoring LSAT candidates are down , making curating an your ideal law class a daunting task. As the number of law school applications tapers off, competition for highly sought-after prospects is becoming fiercer.

Application 52

Application Teaching Equity Higher education 52

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

JULY 18, 2023

For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. A lead-to-enrollment conversion rate of less than 1 to 2% indicates your funnel is very leaky.

Application 52

Application Advising Adult education Administration 52

EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

NOVEMBER 10, 2023

Learn more Get more insights 5 career services to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

Application 52

Application Facilitation Career services Success 52

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of adult learner applications are stealth applicants. -->. -->.

Teaching 52

Teaching Database Application Communication 52

EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Watch the webinar Get more insights We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

Application 52

Application Success Access Accessibility 52

EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Ready to find out more? Watch our on-demand webinar to find out 5 common pitfalls in digital lead generation, and how to avoid them.

Application 52

Application International student Higher education Adult education 52

EAB

NOVEMBER 6, 2023

October 3, 2023 Why it’s so hard to find enough domestic leads for online graduate and adult programs September 22, 2023 Adult learners: Who they are & what they want from college September 21, 2023 Adult learners’ application behavior is changing—here’s how September 11, 2023 The top 5 ways prospective graduate and adult learners are finding (..)

Career services 52

Career services Placement Academic advisor Facilitation 52

EAB

OCTOBER 19, 2023

Download the report Get more insights Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

Facilitation 52

Facilitation Database Access Accessibility 52

EAB

AUGUST 15, 2023

Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages. So how can you make sure we are able to find what we’re looking for and don’t navigate away from your webpage? The fewer clicks it takes to get to these essential pages, the better.

Financial aid 52

Financial aid Scholarship Access Accessibility 52

EAB

NOVEMBER 3, 2022

But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application? Interested students rarely take a straight line right to an admissions application and may leave other clues that they are interested in the college that can be consolidated into your prospect management strategy.

Community college 52

Community college Communication Application Student success 52

EAB

OCTOBER 24, 2023

In fact, we see that prospective students are increasingly relying on recruiting emails with the percentage of graduate adult learners who said that they consulted recruitment emails increasing from 13% in our previous survey to 20% in our latest survey. This is suggesting that future adult learners will also rely on emails more heavily.

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Financial aid Scholarship Communication International student 64