EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Try these 4 strategies.

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Financial aid Communication Adult education Faculty 52

EAB

FEBRUARY 10, 2023

Blogs Is your digital front door open? And second, they include specific calls-to-action, like asking users to provide information for special content or reminders for significant application process or event dates.

Adult education 52

Adult education Placement Application Access 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But in 2024, AI will become increasingly embedded in enrollment teams’ day-to-day work.

Mental health 59

Mental health Online learning Students Career services 59

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy.

Adult education 52

Adult education Application Access Accessibility 52

EAB

JANUARY 19, 2023

Blogs Understanding the basics of bot-generated leads An explainer for enrollment marketers of graduate and adult programs It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.

Adult education 52

Adult education Application Higher education Education 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application 52

Application Communication Facilitation Career services 52

EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 7, 2022.

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Success Adult education Curriculum Education 52

EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application?

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Community college Communication Application Student success 52

EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

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EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.

Application 52

Application Teaching Equity Adult education 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here’s what they shared.

Application 52

Application Facilitation Career services Scheduling 52

EAB

JULY 18, 2023

Blogs Didn’t meet your graduate enrollment goals? 4 ways to revitalize your graduate and adult learner marketing strategy, from a former university CMO If your institution fell short of its graduate enrollment and net tuition revenue targets last fiscal year, you’re not alone. Here’s what to do next.

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Application Advising Adult education Administration 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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Faculty Adult education Student services Graduate student success 52

EAB

NOVEMBER 7, 2022

For the 2022 cycle, law school applications are down. Even more notably, applications from diverse and high-scoring LSAT candidates are down , making curating an your ideal law class a daunting task. As the number of law school applications tapers off, competition for highly sought-after prospects is becoming fiercer.

Application 52

Application Teaching Equity Higher education 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Ready to find out more? Watch our on-demand webinar to find out 5 common pitfalls in digital lead generation, and how to avoid them.

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Application International student Higher education Education 52

EAB

OCTOBER 17, 2022

What can big consumer brands teach graduate and adult enrollment leaders? While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. of adult learner applications are stealth applicants. -->. -->.

Teaching 52

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EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024.

Career services 52

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EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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EAB

AUGUST 15, 2023

Blogs I’m your future Gen Z adult learner. Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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