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Blogs 5 careerservices to support your professional and adult learners Build these services to aid your current students and stand out to prospects Careerservices are going to be especially important to your graduate and adult students in 2024.
We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. And those that do use AI on a one-off basis most often use AI tools to write or edit marketing copy.
To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.
But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application? Interested students rarely take a straight line right to an admissions application and may leave other clues that they are interested in the college that can be consolidated into your prospect management strategy.
Learn more Get more insights 5 careerservices to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.
In fact, we see that prospective students are increasingly relying on recruiting emails with the percentage of graduate adult learners who said that they consulted recruitment emails increasing from 13% in our previous survey to 20% in our latest survey. This is suggesting that future adult learners will also rely on emails more heavily.
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