EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application 52

Application Communication Facilitation Career services 52

EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity.

Mental health 59

Mental health Online learning Students Career services 59

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

NOVEMBER 10, 2023

Their communication with prospects was sent on a pre-determined schedule and standardized, rather than responsive to student behavior and motivations. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic. Here’s what they shared.

Application 52

Application Facilitation Career services Scheduling 52

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of adult learner applications are stealth applicants. -->. -->.

Teaching 52

Teaching Database Application Communication 52

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. Our professional and adult education research examines best practices in developing programs for and attracting adult learners to your institution.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

OCTOBER 24, 2023

Interestingly though, we also found that email still remains a tried and true communication channel. Even more encouraging is that 26% of the respondents under the age of 26 relied on recruitment emails to learn more about graduate and adult education programs. And the top three responses were Facebook, LinkedIn, and Instagram.

Financial aid 64

Financial aid Scholarship Communication International student 64