Adult education, Application and Communication

Adult education

Application

Communication

2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Leroy Morishita There are ongoing bilingual outreach efforts to the local community. “We We have a wonderful program called Pathways, where we do outreach to middle schools, high schools and community colleges, providing application clinics and parent academies,” says Dr. Leroy M. Morishita, interim president at CSULA.

Retention

Retention Facilitation Faculty First generation

Adult learners’ application behavior is changing—here’s how

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

Application

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Trending Sources

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar

Bursar Financial aid Career counseling Scheduling

How to recruit specialized business students and grow non-MBA enrollment

EAB

DECEMBER 20, 2022

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Do you offer internship or fellowship opportunities?

Students

Students Application Adult education Career counseling

How to engage more community college prospects amid the “great opt-out”

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application?

Community college

Community college Communication Application Student success

To design microcredentials that meet student needs, follow these 3 steps

EAB

NOVEMBER 14, 2023

Rather than trying to build many types of microcredentials all at once, they focus on one specific application of the value of microcredentials. Examples include Public Speaking, Science Communication and Storytelling, and Leading Remote and Hybrid Teams. These badges help students validate their skills for employers.

Adult education

Adult education Students Scheduling Application

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

Financial aid

Financial aid Adult education Communication Faculty

How to use marketing to engage program-switchers

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application

Application Communication Facilitation Career services

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity.

Mental health

Mental health Online learning Students Career services

How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty

Faculty Adult education Student services Graduate student success

Building awareness of your law program is more important than ever

EAB

NOVEMBER 10, 2023

Their communication with prospects was sent on a pre-determined schedule and standardized, rather than responsive to student behavior and motivations. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic. Here’s what they shared.

Application

Application Facilitation Career services Scheduling

What can big consumer brands teach graduate and adult enrollment leaders?

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of adult learner applications are stealth applicants. -->. -->.

Teaching

Teaching Database Application Communication

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. Our professional and adult education research examines best practices in developing programs for and attracting adult learners to your institution.

Mental health

Mental health Higher education Adult education Retention

Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

Interestingly though, we also found that email still remains a tried and true communication channel. Even more encouraging is that 26% of the respondents under the age of 26 relied on recruitment emails to learn more about graduate and adult education programs. And the top three responses were Facebook, LinkedIn, and Instagram.

Financial aid

Financial aid Scholarship Communication International student

Student Success Central

2023 Seal of Excelencia

Adult learners’ application behavior is changing—here’s how

Trending Sources

Adult learners: Who they are & what they want from college

How to recruit specialized business students and grow non-MBA enrollment

How to engage more community college prospects amid the “great opt-out”

To design microcredentials that meet student needs, follow these 3 steps

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

How to use marketing to engage program-switchers

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

How to expand opportunities for Hispanic adult learners in nursing and healthcare

Building awareness of your law program is more important than ever

What can big consumer brands teach graduate and adult enrollment leaders?

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

Survey Highlights What Matters Most to Adult Learners

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