EAB

APRIL 25, 2023

One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.” Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

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EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 7, 2022.

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

DECEMBER 27, 2023

So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024? PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., by growing lifelong learning offerings.

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. According to a Barracuda Networks report , activity by “bad” bots makes up 39% of all internet traffic.

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EAB

JUNE 8, 2023

Adult Learner Marketing Get the latest insights in adult education. While past research indicates 60% to 70% of all job openings are posted online, and between 80% to 90% of postings requiring applicants with a bachelor’s degree are posted online, “white-collar” office and STEM jobs account for the majority of these postings.

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EAB

MARCH 31, 2023

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants.

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EAB

OCTOBER 3, 2023

While students across all student segments most often indicated preference for all weekday classes, students under age 26, those who are not currently employed, and prospects interested in legal education disproportionately prefer all weekday courses. When asked about ideal time of day for class, 37% said they favor all daytime classes.

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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EAB

NOVEMBER 7, 2022

For the 2022 cycle, law school applications are down. Even more notably, applications from diverse and high-scoring LSAT candidates are down , making curating an your ideal law class a daunting task. As the number of law school applications tapers off, competition for highly sought-after prospects is becoming fiercer.

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EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of adult learner applications are stealth applicants. -->. -->.

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EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.

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EAB

NOVEMBER 10, 2023

As interest in and pathways to legal education continue to change, it’s critical for schools to get ahead of market shifts. In just one year of using micro-surveys, among other strategies, Basswood increased enrollment by 11% and met their target median LSAT score, while bringing in a strong student body. Here’s what they shared.

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EAB

JULY 18, 2023

For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. A lead-to-enrollment conversion rate of less than 1 to 2% indicates your funnel is very leaky.

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EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Thirty-four percent of domestic students surveyed in our most recent Adult Learner Survey said they used institutions’.edu

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EAB

OCTOBER 19, 2023

These alumni benefits fall into three major categories: educational, continued student services, and networking and community building. 8 Benefits and Tactics for Long-term Alumni Engagement Educational Benefits Most relevant to graduates’ initial relationship to the university are educational benefits. Here’s what they shared.

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EAB

NOVEMBER 6, 2023

Twenty-two percent of adult learners we surveyed said internships, co-ops, and other active-learning experiences help convey the value of education when they are selecting a graduate or adult-serving programs. Learn more Discover more ways to help your graduate and adult-serving programs stand out.

Career services 52

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EAB

AUGUST 15, 2023

Blogs I’m your future Gen Z adult learner. Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Watch the webinar Get more insights We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

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Application Success Access Accessibility 52

EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application?

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EAB

OCTOBER 24, 2023

One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education?

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