EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education 52

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EAB

JANUARY 17, 2023

We expect job opportunities for the occupation most directly related to cybersecurity, Information Security Analyst, to grow over three times faster than the average. Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

Financial aid 52

Financial aid Communication Adult education Faculty 52

EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.

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Application Teaching Equity Adult education 52

EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. In the era of marketing analytics, many schools I talk to are starting to apply basic modeling strategies to elevate how they recruit adult students.

Teaching 52

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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EAB

JULY 18, 2023

For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. A lead-to-enrollment conversion rate of less than 1 to 2% indicates your funnel is very leaky.

Application 52

Application Advising Adult education Administration 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

NOVEMBER 7, 2022

For the 2022 cycle, law school applications are down. Even more notably, applications from diverse and high-scoring LSAT candidates are down , making curating an your ideal law class a daunting task. As the number of law school applications tapers off, competition for highly sought-after prospects is becoming fiercer.

Application 52

Application Teaching Equity Higher education 52

EAB

NOVEMBER 10, 2023

Learn more Get more insights 5 career services to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

Application 52

Application Facilitation Career services Success 52

EAB

AUGUST 15, 2023

Tip 2: Make the information we’re looking for easily accessible on program webpages Right now, almost 75% of prospective adult learners turn to graduate program webpages for information, and Gen Z is the most connected generation yet. The fewer clicks it takes to get to these essential pages, the better.

Financial aid 52

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EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. and 5 minutes: Average time Americans aged 16 to 64 spend online per day. --> Every day, U.S. Ready to find out more?

Application 52

Application International student Higher education Adult education 52

EAB

OCTOBER 19, 2023

For example, the Duke Sanford School of Public Policy offers alumni lectures, informational events, and executive education programs on pressing policy issues to keep alumni well informed. Here’s what they shared.

Facilitation 52

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EAB

NOVEMBER 3, 2022

Inquiry cards at community events, referrals from high schools, online information forms and direct emails to our admissions office, were only a portion of the ways students could raise their hands to let us know they were interested in us. Inquiries and prospects could appear in these places (click to expand): Request for information forms.

Community college 52

Community college Communication Application Student success 52

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So Todd, tell us a little bit more about the survey.

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