Adult education, Application and Information

Adult learners’ application behavior is changing—here’s how

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

Application

Application Financial aid Scholarship Communication

2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. It enrolls roughly 43% first-generation Latino students. Morishita, interim president at CSULA.

Retention

Retention Facilitation First generation Faculty

4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

APRIL 25, 2023

One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.” Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. Does your webpage include contact information for a real person?

Adult education

Adult education Faculty Application Administration

Business candidates want personalized marketing from you—here’s how to do it well

EAB

MARCH 31, 2023

Over the past few years, consumers have become more attuned to what personal information companies are gathering and how it’s leveraged. While corporations having access to consumers’ personal information sounds scary, some of this same information is used by businesses to curate our experiences with them. I'm a wife.

Adult education

Adult education Application Access Accessibility

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar

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Is your digital front door open?

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education

Adult education Placement Application Access

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

Financial aid

Financial aid Adult education Faculty Communication

Why growing demand doesn’t guarantee success for cybersecurity programs

EAB

JANUARY 17, 2023

We expect job opportunities for the occupation most directly related to cybersecurity, Information Security Analyst, to grow over three times faster than the average. Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete.

Success

Success Adult education Curriculum Education

Adult learner organizational benchmarks

EAB

SEPTEMBER 17, 2020

Use the industry-wide data and resources below to inform your graduate, online, and adult degree completer growth strategy. The survey collects over 80 different data points from nearly 300 institutions on academic governance, portfolio composition, and revenue outcomes for professional, continuing, and online education divisions.

Adult education

Adult education Scheduling Application Education

How to manage your digital lead generation budget

EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.

Application

Application Teaching Equity Adult education

How to use marketing to engage program-switchers

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application

Application Communication Facilitation Career services

How to engage more community college prospects amid the “great opt-out”

EAB

NOVEMBER 3, 2022

Inquiry cards at community events, referrals from high schools, online information forms and direct emails to our admissions office, were only a portion of the ways students could raise their hands to let us know they were interested in us. Inquiries and prospects could appear in these places (click to expand): Request for information forms.

Community college

Community college Communication Application Student success

Didn’t meet your graduate enrollment goals? Here’s what to do next.

EAB

JULY 18, 2023

For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. For example, if you’re losing students prior to application, test marketing messages that create more urgency to apply. A lead-to-enrollment conversion rate of less than 1 to 2% indicates your funnel is very leaky.

Application

Application Advising Adult education Administration

How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty

Faculty Adult education Student services Graduate student success

What can big consumer brands teach graduate and adult enrollment leaders?

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. In the era of marketing analytics, many schools I talk to are starting to apply basic modeling strategies to elevate how they recruit adult students.

Teaching

Teaching Database Application Communication

Building awareness of your law program is more important than ever

EAB

NOVEMBER 10, 2023

Learn more Get more insights 5 career services to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

Application

Application Facilitation Career services Scheduling

2 emerging law school recruitment challenges – and how to address them

EAB

NOVEMBER 7, 2022

For the 2022 cycle, law school applications are down. Even more notably, applications from diverse and high-scoring LSAT candidates are down , making curating an your ideal law class a daunting task. As the number of law school applications tapers off, competition for highly sought-after prospects is becoming fiercer.

Application

Application Teaching Equity Higher education

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

AUGUST 15, 2023

Tip 2: Make the information we’re looking for easily accessible on program webpages Right now, almost 75% of prospective adult learners turn to graduate program webpages for information, and Gen Z is the most connected generation yet. The fewer clicks it takes to get to these essential pages, the better.

Financial aid

Financial aid Scholarship Access Accessibility

Why it’s so hard to find enough domestic leads for online graduate and adult programs

EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. and 5 minutes: Average time Americans aged 16 to 64 spend online per day. --> Every day, U.S. Ready to find out more?

Application

Application International student Higher education Education

Here’s how to engage your alumni and facilitate lifelong learning

EAB

OCTOBER 19, 2023

For example, the Duke Sanford School of Public Policy offers alumni lectures, informational events, and executive education programs on pressing policy issues to keep alumni well informed. Here’s what they shared.

Facilitation

Facilitation Database Access Accessibility

Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So Todd, tell us a little bit more about the survey.

Financial aid

Financial aid Scholarship Communication International student

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Mental health

Mental health Higher education Adult education Retention

Student Success Central

Adult learners’ application behavior is changing—here’s how

2023 Seal of Excelencia

Trending Sources

4 tactics to reach, recruit, and enroll “stealth shoppers”

Business candidates want personalized marketing from you—here’s how to do it well

Adult learners: Who they are & what they want from college

Is your digital front door open?

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Why growing demand doesn’t guarantee success for cybersecurity programs

Adult learner organizational benchmarks

How to manage your digital lead generation budget

How to use marketing to engage program-switchers

How to engage more community college prospects amid the “great opt-out”

Didn’t meet your graduate enrollment goals? Here’s what to do next.

How to expand opportunities for Hispanic adult learners in nursing and healthcare

What can big consumer brands teach graduate and adult enrollment leaders?

Building awareness of your law program is more important than ever

2 emerging law school recruitment challenges – and how to address them

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

Why it’s so hard to find enough domestic leads for online graduate and adult programs

Here’s how to engage your alumni and facilitate lifelong learning

Survey Highlights What Matters Most to Adult Learners

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

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