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Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.
For the adult learner interested in a career change, enrolling in graduate or non-credit programs with experiential learning opportunities can be especially beneficial, as they provide the hands-on skills needed to become an expert in a new area. And of course, make sure to advertise these experiential learning opportunities prominently.
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