EAB

SEPTEMBER 17, 2020

Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adult education leaders often need to educate stakeholders on campus about the need for flexible program options.

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Yield is also a year-round problem at the graduate level, with many programs admitting students for multiple start dates.

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

JANUARY 17, 2023

However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention.

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EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. One business candidate even called her process of combing through endless search engine results “exhausting.”

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EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. How prevalent are bot leads? What can you do about bots?

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EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Comparative rates such as cost per lead, cost per application, and cost per enrollment help you evaluate sources irrespective of volume.

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EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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EAB

NOVEMBER 7, 2022

In just a five-year period, from 2010 to 2015, the number of first-year law students decreased by more than 29%. Then, from 2015 to 2020, the number of first-year law students increased by 3%. For the 2022 cycle, law school applications are down. In the last 20 years, law school enrollment has been anything but consistent.

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EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. EAB has developed a series of workshops to help embed Dynamic Strategy within your institution and develop a unique student value proposition.

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EAB

JULY 18, 2023

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. Take a close look at your funnel to identify where you might be losing students and implement changes at those key points to keep students engaged.

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EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you. Translating insights into increased campaign performance.

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EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

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EAB

SEPTEMBER 22, 2023

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Over a quarter of domestic students have no plan to take a graduate admissions test.

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EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

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EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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EAB

AUGUST 15, 2023

More than 90% of adult learners surveyed by EAB earlier this year visited the websites of the schools they’re considering. Here are three crucial tips to keep students’ attention on your program webpages. Are your webpages meeting adult learners’ needs? How will online students feel connected to your institution?

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EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. Additionally, 21% were international students and 32% identified as caregivers. BD: Great.

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