EAB

APRIL 25, 2023

One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.” Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application.

Adult education 52

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EAB

JUNE 8, 2023

Adult Learner Marketing Get the latest insights in adult education. While past research indicates 60% to 70% of all job openings are posted online, and between 80% to 90% of postings requiring applicants with a bachelor’s degree are posted online, “white-collar” office and STEM jobs account for the majority of these postings.

Adult education 52

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education 52

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EAB

NOVEMBER 3, 2022

But this is easier said than done, given these pitfalls in our current practices: What happens between inquiry and application? Interested students rarely take a straight line right to an admissions application and may leave other clues that they are interested in the college that can be consolidated into your prospect management strategy.

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EAB

OCTOBER 3, 2023

Avoid these mistakes New research from our Professional and Adult Education Advisory Services identifies a few barriers to growing microcredential programs: Low student awareness: Many students are not familiar with digital credential programs—and even those aware of these offerings often don’t know where to start.

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EAB

MARCH 31, 2023

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants.

Adult education 52

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EAB

JANUARY 19, 2023

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. Further, if you’re testing multiple messages or images within your ads, click bots can skew test results, causing you to spend money in the wrong places.

Adult education 52

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EAB

DECEMBER 27, 2023

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. And those that do use AI on a one-off basis most often use AI tools to write or edit marketing copy.

Mental health 59

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EAB

NOVEMBER 10, 2023

For law school enrollment teams that are limited by size, time, and/or resources, being efficient and effective is crucial to their success. Explore more partner success stories and strategies. Ready to find out more?

Application 52

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EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. It's time to embrace a new staffing model playbook that positions your institution for enrollment growth and long-term success. Ready to find out more?

Application 52

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

OCTOBER 17, 2022

While the prospective student gender was expected in a known female-dominated field, the applicants’ nautical affinities were a surprise, and helped the college pivot its creative strategy. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of adult learner applications are stealth applicants. -->. -->.

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EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Watch our on-demand webinar to find out 5 common pitfalls in digital lead generation, and how to avoid them.

Application 52

Application International student Higher education Adult education 52

EAB

AUGUST 15, 2023

Additionally, promoting specific career outcomes (such as examples of graduates' employers and salaries) and including testimonials of alumni success stories can really help me picture the benefits of a graduate education. Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages.

Financial aid 52

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EAB

NOVEMBER 6, 2023

August 15, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 The post 5 career services to support your professional and adult learners appeared first on EAB. Here are three ways to hook me with your program webpage.

Career services 52

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EAB

OCTOBER 19, 2023

October 3, 2023 Why it’s so hard to find enough domestic leads for online graduate and adult programs September 22, 2023 Adult learners’ application behavior is changing—here’s how September 11, 2023 The top 5 ways prospective graduate and adult learners are finding your programs September 7, 2023 4 Things You Need for a Successful Graduate Enrollment (..)

Facilitation 52

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EAB

OCTOBER 24, 2023

I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. This is suggesting that future adult learners will also rely on emails more heavily. BD: Great. BD: Great, that is so interesting.

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