Remove Adult education Remove Application Remove Webinar
article thumbnail

How to recruit specialized business students and grow non-MBA enrollment

EAB

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Do you participate in corporate partnerships?

article thumbnail

Business candidates want personalized marketing from you—here’s how to do it well

EAB

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants. Watch our webinar to learn more about the dynamic business student journey. Ready to find out more?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

article thumbnail

Understanding the basics of bot-generated leads

EAB

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. With 15+ years of experience supporting undergraduate enrollment, Cappex now serves graduate & adult-serving programs, too. Visit our site to learn more.

article thumbnail

Why it’s so hard to find enough domestic leads for online graduate and adult programs

EAB

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Watch our on-demand webinar to find out 5 common pitfalls in digital lead generation, and how to avoid them.

article thumbnail

Why growing demand doesn’t guarantee success for cybersecurity programs

EAB

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This asynchronous modality enables adult learners to balance their existing personal and professional obligations with their program requirements. December 7, 2022.

Success 52
article thumbnail

How to manage your digital lead generation budget

EAB

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Fiscal Year 2022.