EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. The pandemic changed the landscape for many industries, and higher education was no exception.

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EAB

JULY 31, 2023

Blogs Prospects are tired of your advertisements. Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic.

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EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Both were excellent resources in the realm of continuing and professional education. See the fellows' blogs from the capstone projects Lance K.

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EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings.

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EAB

JANUARY 30, 2023

Blogs Two ways to improve support services for adult learners with learning disabilities In our new survey , 100% of university presidents and provosts identified graduate and adult learner enrollment as a priority. With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success.

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EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Key takeaways from our new survey of university leaders. Learn more. Get more insights. December 6, 2022.

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EAB

JUNE 8, 2023

Blogs 4 reasons your labor market analysis isn’t capturing employer demand for graduates By Ben Campbell Maybe you’ll find this situation familiar: you’ve heard from faculty and industry leaders about strong and growing demand for a particular program. Adult Learner Marketing Get the latest insights in adult education.

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EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Subscribe to our blog These findings just scrape the surface of the insights from our survey. Here’s what they shared. Thinking of launching a certificate program? Interested in more on microcredentials? Ready to find out more?

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

JANUARY 17, 2023

Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Considerations for a successful cybersecurity program.

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EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy.

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EAB

JANUARY 19, 2023

Blogs Understanding the basics of bot-generated leads An explainer for enrollment marketers of graduate and adult programs It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.

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Catherine Cronin

APRIL 21, 2022

This is the first blog post for ‘Just Knowledge’, my GO-GN Fellowship 2022 research project. Green Sod Ireland works with local communities, raising awareness of the health, educational, social, economic and environmental benefits of caring for the land and its biodiversity.” I am very grateful for the support.

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EAB

FEBRUARY 10, 2023

Blogs Is your digital front door open?

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EAB

APRIL 13, 2023

Blogs Why half of graduate enrollment leaders didn’t meet their goals Insights from EAB and NAGAP’s Survey of Graduate Enrollment Leaders For nearly the last decade, graduate enrollment has reliably increased each year.

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EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Try these 4 strategies.

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EAB

DECEMBER 20, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. How to recruit specialized business students and grow non-MBA enrollment. Finding and attracting career switchers.

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EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs.

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EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

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EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. Headlines about student debt and poor student outcomes have prompted federal attention.

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EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Participants in GED and adult education courses. Call center inquiries. ISIRs with no admissions application.

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EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

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EAB

JANUARY 1, 2024

Blogs Do you need to sunset academic programs? Consider these 3 steps. As any faculty member or administrator will tell you, growing new programs is a lot easier than changing—or sunsetting—existing program offerings.

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EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing.

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Catherine Cronin

JUNE 10, 2022

This is the second blog post for ‘Just Knowledge’, my GO-GN Fellowship 2022 research project. These education initiatives (courses and workshops) are developed and run by volunteers. So far, five courses have been developed with different offerings for primary schools, second-level schools and adult education.

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EAB

JULY 28, 2023

Blogs How can you better support adult learners who are parents or guardians? By Valerie Gipson About 3.8 million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population.

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EAB

JULY 28, 2023

Blogs How can you better support adult learners who are parents or guardians? By Valerie Gipson About 3.8 million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population.

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EAB

JUNE 12, 2023

Blogs Can gamification help you generate leads for healthcare programs? How engaging interactive content led to 82% form fill conversion rates The last few years showed us just how valuable qualified healthcare workers are.

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EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms.

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EAB

NOVEMBER 7, 2022

2 emerging law school recruitment challenges – and how to address them. In the last 20 years, law school enrollment has been anything but consistent. In just a five-year period, from 2010 to 2015, the number of first-year law students decreased by more than 29%. Then, from 2015 to 2020, the number of first-year law students increased by 3%.

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EAB

NOVEMBER 20, 2023

Blogs How to use marketing to engage program-switchers Graduate and adult students apply outside their program of interest more often than you think It can be tough for enrollment leaders to know exactly how to market to and communicate with prospective graduate and adult students, which is why we make a continued effort to demystify these students’ (..)

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EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024.

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EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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EAB

SEPTEMBER 22, 2023

Blogs Why it’s so hard to find enough domestic leads for online graduate and adult programs And what you can do about it In my conversations about recruitment strategy with graduate and adult enrollment leaders, I often hear the same challenge: they have more international leads than they know what to do with, but they’re struggling to find enough (..)

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EAB

AUGUST 15, 2023

Blogs I’m your future Gen Z adult learner. Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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