EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. The pandemic changed the landscape for many industries, and higher education was no exception.

Adult education 98

Adult education Success Higher education Leadership 98

EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Many students have difficulty conveying the concrete skills that they learned in a degree.

Adult education 52

Adult education Students Scheduling Application 52

EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Here’s what they shared.

International student 52

International student Adult education Students Scheduling 52

EAB

JULY 31, 2023

Blogs Prospects are tired of your advertisements. Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic.

Adult education 52

Adult education Education University Students 52

EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Research from the United States Department of Education shows 1.2 million fewer tradit ional - aged (18 - 24) college students in 2022 from 2019. Learn more about the program and future cohorts.

Education 98

Education University Higher education Facilitation 98

EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. To many students, testing now feels like an unnecessary hurdle on the path to graduate school.

Application 52

Application Students Adult education Career counseling 52

EAB

JANUARY 30, 2023

Blogs Two ways to improve support services for adult learners with learning disabilities In our new survey , 100% of university presidents and provosts identified graduate and adult learner enrollment as a priority. With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success.

Adult education 52

Adult education Mental health Graduate student success Student success 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

Mental health 59

Mental health Online learning Students Career services 59

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Students are also expressing more interest in online programs than they were pre-pandemic.

Adult education 52

Adult education University Instruction Teaching 52

EAB

JANUARY 17, 2023

However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention.

Success 52

Success Adult education Curriculum Education 52

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Adult education 52

Adult education Faculty Application Administration 52

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. I'm a wife. I have two children, one's 10, the other one is 17.

Adult education 52

Adult education Application Access Accessibility 52

EAB

JANUARY 19, 2023

Blogs Understanding the basics of bot-generated leads An explainer for enrollment marketers of graduate and adult programs It’s no secret that lead generation for graduate and adult programs can be challenging. You may be wondering how likely this is to happen to your institution’s graduate or adult student leads.

Adult education 52

Adult education Application Higher education Education 52

EAB

FEBRUARY 10, 2023

Blogs Is your digital front door open? It’s often the first way students will interact with your institution and learn what programs you offer, so you want it to be “open” or effective at engaging and capturing leads. If students have a hard time finding or reading the content they’re looking for, your website won’t be as effective.

Adult education 52

Adult education Placement Application Access 52

EAB

APRIL 13, 2023

Blogs Why half of graduate enrollment leaders didn’t meet their goals Insights from EAB and NAGAP’s Survey of Graduate Enrollment Leaders For nearly the last decade, graduate enrollment has reliably increased each year. And graduate students are taking complex, non-linear, and stealth journeys to enrollment.

Adult education 52

Adult education Success Retention Access 52

EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Try these 4 strategies.

Financial aid 52

Financial aid Communication Adult education Faculty 52

Catherine Cronin

APRIL 21, 2022

This is the first blog post for ‘Just Knowledge’, my GO-GN Fellowship 2022 research project. Green Sod Ireland works with local communities, raising awareness of the health, educational, social, economic and environmental benefits of caring for the land and its biodiversity.” Just Knowledge project and the GO-GN network.

Equity 52

Equity Higher education Adult education Curriculum 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community college 52

Community college Communication Application Student success 52

EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

Application 52

Application Success Access Accessibility 52

EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. Headlines about student debt and poor student outcomes have prompted federal attention.

Title IV 52

Title IV Compliance University Retention 52

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. Here’s what we learned.

Application 59

Application Financial aid Scholarship Communication 59

EAB

OCTOBER 25, 2022

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Step 1: Understand your students and your goals. Tips to lower your cost per lead.

Teaching 52

Teaching Higher education Adult education Students 52

EAB

JULY 28, 2023

Blogs How can you better support adult learners who are parents or guardians? million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population.

Financial aid 52

Financial aid Financial aid officer Access Accessibility 52

EAB

JULY 28, 2023

Blogs How can you better support adult learners who are parents or guardians? million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population.

Financial aid 52

Financial aid Financial aid officer Access Accessibility 52

EAB

JUNE 12, 2023

Blogs Can gamification help you generate leads for healthcare programs? But while enrollment leaders know it’s worthwhile to invest in programs for students to further their careers in this crucial field, it’s become exceptionally tough to find high-quality health sciences students to fill the seats in your cohorts.

International student 52

International student Administration Administration Adult education 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application 52

Application Communication Facilitation Career services 52

EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024.

Career services 52

Career services Placement Academic advisor Facilitation 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. While this “ stealth shopping ” phenomenon is not new, it has become far more pervasive in recent years, making it difficult for institutions to identify prospective students.

Application 52

Application Facilitation Career services Scheduling 52

EAB

OCTOBER 17, 2022

What can big consumer brands teach graduate and adult enrollment leaders? In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth.

Teaching 52

Teaching Database Application Communication 52

EAB

NOVEMBER 7, 2022

In just a five-year period, from 2010 to 2015, the number of first-year law students decreased by more than 29%. Then, from 2015 to 2020, the number of first-year law students increased by 3%. This means it is more important than ever to stand out to your prospective law students while also expanding your reach into new markets.

Application 52

Application Teaching Equity Higher education 52

EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

Facilitation 52

Facilitation Database Access Accessibility 52

EAB

OCTOBER 14, 2022

And undergraduate enrollment—our pool of future graduate students—declined 12.4 To be more student-centric during program development, consider the following questions: What is the program’s market viability? YOUR FUTURE GRADUATE STUDENTS WILL BE INCREASINGLY HARD TO FIND—HERE'S WHY. Student Success and Retention.

Graduate student success 52

Graduate student success Financial aid Retention Student success 52

EAB

SEPTEMBER 22, 2023

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Over a quarter of domestic students have no plan to take a graduate admissions test.

Application 52

Application International student Higher education Adult education 52

EAB

JANUARY 1, 2024

Blogs Do you need to sunset academic programs? As a former VPEM, and now in my role supporting university partners, I’ve seen just how tense conversations about sunsetting an academic program can become. . --> Webinar: crafting competitive graduate and adult-serving programs 1. Consider these 3 steps. Ready to find out more?

Faculty 52

Faculty Teaching Facilitation Instruction 52

EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing.

Success 52

Success Graduate student success Faculty Student success 52