4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
New growth and centralization of services mandates were imposed on PCO leaders. PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., Growing student skepticism towards higher education positioned lower-cost, on-demand, skills-based learning favorably.
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