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5 career services to support your professional and adult learners

EAB

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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Building awareness of your law program is more important than ever

EAB

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

. --> Webinar: crafting competitive graduate and adult-serving programs 1. Regularly assess portfolio health using student, competitor, and labor market data The first step to a successful portfolio assessment is making sure your team is analyzing the right data. Ready to find out more?

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How to engage more community college prospects amid the “great opt-out”

EAB

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

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Survey Highlights What Matters Most to Adult Learners

EAB

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. Additionally, 21% were international students and 32% identified as caregivers. BD: Great.