EAB

DECEMBER 20, 2022

TIP 2: Clearly establish and communicate your “return on education”. I always use the term “return on education” rather than “return on investment” because it implies more than just monetary stakes. The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. December 7, 2022.

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EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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EAB

JULY 20, 2023

Learn more about the Student Behavior Collaborative More EAB research How to Better Engage Faculty in Student Mental Health and Well-being Support July 20, 2023 EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback (..)

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. We aspire to be the trusted advisor and first place you turn when new opportunities or priorities emerge.

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EAB

AUGUST 9, 2023

Read more Explore EAB research EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback Gathering and Action Planning Toolkit for Higher Ed July 12, 2023 Respectful Workplace Policy Builder for Higher Ed July 10, 2023 (..)

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EAB

DECEMBER 27, 2023

For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

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EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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EAB

OCTOBER 24, 2023

Interestingly though, we also found that email still remains a tried and true communication channel. Even more encouraging is that 26% of the respondents under the age of 26 relied on recruitment emails to learn more about graduate and adult education programs. And the top three responses were Facebook, LinkedIn, and Instagram.

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EAB

SEPTEMBER 11, 2023

This marks the first time respondents have listed financial aid and scholarships as their top criteria since we began surveying adult learners in 2019. And about half (49.5%) of surveyed students indicated they are willing to spend no more than $15,000 annually on their education.

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EAB

NOVEMBER 10, 2023

Their communication with prospects was sent on a pre-determined schedule and standardized, rather than responsive to student behavior and motivations. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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Diverse: Issues in Higher Education

OCTOBER 9, 2023

Current enrollment is 8,000 students with around 61% in semester credit courses and 39% pursuing adult education. Daley College, City Colleges of Chicago Richard J. Daley College is part of the City Colleges of Chicago system. Between 77% and 81% of students identify as Latino and 22% self-reported as first-generation college students.

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EAB

OCTOBER 17, 2022

The art of graduate and adult learner recruitment is in taking data and using it to inform specific, and potentially transformative decisions about campaign messages, creative strategies, and communication plans. For example, one of the large public schools we work with is looking to grow their graduate education program.

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