EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

Financial aid 52

Financial aid Adult education Communication Faculty 52

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Participants in GED and adult education courses. Referrals from social services agencies and community-based organizations.

Community college 52

Community college Communication Application Student success 52

EAB

DECEMBER 20, 2022

TIP 2: Clearly establish and communicate your “return on education”. I always use the term “return on education” rather than “return on investment” because it implies more than just monetary stakes. The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. December 7, 2022.

Application 52

Application Students Adult education Career counseling 52

EAB

AUGUST 9, 2023

Read more Explore EAB research EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback Gathering and Action Planning Toolkit for Higher Ed July 12, 2023 Respectful Workplace Policy Builder for Higher Ed July 10, 2023 (..)

Education 98

Education University Higher education Facilitation 98

EAB

JULY 20, 2023

Learn more about the Student Behavior Collaborative More EAB research How to Better Engage Faculty in Student Mental Health and Well-being Support July 20, 2023 EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback (..)

Collaboration 52

Collaboration Students Mental health Adult education 52

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

Faculty 52

Faculty Adult education Student services Graduate student success 52

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. We aspire to be the trusted advisor and first place you turn when new opportunities or priorities emerge.

Mental health 52

Mental health Higher education Adult education Retention 52

EAB

DECEMBER 27, 2023

For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

Mental health 59

Mental health Online learning Students Career services 59

EAB

OCTOBER 24, 2023

Interestingly though, we also found that email still remains a tried and true communication channel. Even more encouraging is that 26% of the respondents under the age of 26 relied on recruitment emails to learn more about graduate and adult education programs. And the top three responses were Facebook, LinkedIn, and Instagram.

Financial aid 64

Financial aid Scholarship Communication International student 64

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application 52

Application Communication Facilitation Career services 52

EAB

SEPTEMBER 11, 2023

This marks the first time respondents have listed financial aid and scholarships as their top criteria since we began surveying adult learners in 2019. And about half (49.5%) of surveyed students indicated they are willing to spend no more than $15,000 annually on their education.

Application 59

Application Financial aid Scholarship Communication 59

EAB

NOVEMBER 10, 2023

Their communication with prospects was sent on a pre-determined schedule and standardized, rather than responsive to student behavior and motivations. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

Application 52

Application Facilitation Career services Scheduling 52

EAB

OCTOBER 17, 2022

The art of graduate and adult learner recruitment is in taking data and using it to inform specific, and potentially transformative decisions about campaign messages, creative strategies, and communication plans. For example, one of the large public schools we work with is looking to grow their graduate education program.

Teaching 52

Teaching Database Application Communication 52