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At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino studentsuccess with the Seal of Excelencia. Beck CSUN President Dr. Erika D.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adultstudent populations, including graduate students, subscribe to the Professional and AdultEducation Blog.
Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.
While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adulteducation programs. The most important message you can deliver to students at this stage is your institution’s unique value proposition and evidence of studentsuccess.
However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. We aspire to be the trusted advisor and first place you turn when new opportunities or priorities emerge.
One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.
For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. Thirty-nine percent of the enrollment leaders we surveyed said that students’ use of AI has made it harder to get an accurate read of their abilities.
I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and studentsuccess positions. Interestingly though, we also found that email still remains a tried and true communication channel. BD: Great.
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