EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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Mental health Students Online learning Career services 59

EAB

AUGUST 9, 2023

Research from the United States Department of Education shows 1.2 million fewer tradit ional - aged (18 - 24) college students in 2022 from 2019. Interested in the Rising Higher Education Leaders Fellowship? Learn more about the program and future cohorts.

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Education Higher education University Facilitation 98

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. Contact your Strategic Leader to learn more or schedule an expert consultation.

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Mental health Higher education Adult education Retention 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Application Communication Facilitation Career services 52

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. On average, surveyed students applied to 2.24

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Application Financial aid Scholarship Communication 59

EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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Application Facilitation Career services Success 52

EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you.

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EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with.

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Community college Communication Application Student success 52

EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. Additionally, 21% were international students and 32% identified as caregivers. BD: Great.

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